I’m interviewed by Alessandro Ludovico in the Italian magazine for new media, hacktivism and emusic Neural Magazine N°25
1.*
Your ‘Google Adwords’ was one of the first works that showed the paradox of the ’semantic capitalism’ (as you defined it), that is at the core of Google business. You also defined as “taylorisation of speech” the “control and spectacle of words used in Google”. So in your opinion the Google real potential is administering the largest online semantic capital? And which are the main characteristics of this economy of (searchable and archived) texts?
Christophe Bruno 