Google Adwords Happening (2002)

The Google Adwords Happening: how a global happening on Google unveiled the Generalized Semantic Capitalism.

Link to the artwork

Google Adwords Happening

“At the beginning of April, a debate took place on rhizome.org mailing list, about how to earn money with net art. It suggested to me an answer to an easier problem : how to spend money with my art (if you understand everything on how to spend money, you should in principle understand also how to earn money, because of conservation laws…). I decided to launch a happening on the web, consisting in a poetry advertisement campaign on Google AdWords . I opened an account for $5 and began to buy some keywords. For each keyword you can write a little ad and, instead of the usual ad, I decided to write little “poems”, non-sensical or funny or a bit provocative. I began with the keyword “symptom”…”

Exhibitions:
2006: Galerie Sollertis
2005: Piemonte Share Festival, Torino
2005: ARTE-RED
2005: Arts meets Media, ICC Communication Center, Tokyo
2004: FILE – Electronic Language International Festival, Sao Paulo
2004: En Parallèle, Modern Art Museum of the City of Paris
2004: Third Nuit Blanche of Paris
2003: Tirana Biennale of Contemporary Art
2003: Ars Electronica – Honorary mention (Net vision / net excellence)
2002 : Microwave International Media Art Festival, Honk Kong
2002: Freemanifesta.org