What if the emblematic figures of the official history of humanity had been born somewhere else where they were born, and had simultaneously lived different parallel lives…?
Transincarnations (2023) by Christophe Bruno is a series of deviant photographic portraits of iconic figures in world history. The project is freely inspired by the theory of the French demographer and anthropologist Emmanuel Todd which links family structures and ideologies. By relating the infamous “political compass meme” to the elementary family structures, the artist showed how the use of chatGPT and Midjourney made it possible to remix the well-ordered ideological patterns of our media horizon, in order to draw an infinity of parallel alluvial stories, each just as legitimate as the other.
The project was released on April 18, 2023, at Xanadu gallery, Marseille, in the exhibition When ideologies become form, curated by Chrystelle Desbordes. The exhibition took place during the workshop Fragments of Utopias, a joint event co-organized by Professors Olga Dror (Texas A&M University and Collegium-Institut d’études avancées de l’Université de Lyon) & Gerard Sasges (National University of Singapore and Iméra, Institut d’études avancées (IEA) d’Aix-Marseille Université / French Institutes for Advanced Study Fellow)
Xanadu.institute is an art gallery created by Christophe Bruno & Jeff Guess at Iméra, Institut For Advanced Studies of Aix-Marseille University.
Here is the talk I gave at the end of the workshop, just before the visit of the exhibition When ideologies become form
Christophe Bruno 
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