Misusing technologies, summary of the transcript of a lecture given at CHIPS Seminar 2 (Consumer Hybrid Information Products and Services). Published in Report on CHIPS seminar 2, Universitat Pompeu Fabra, Barcelona.
The “Google Adwords happening” was a web performance where text ad were delivered whenever someone entered search term like “symptom” on the Google search engine. In my website I outline my ideas about Semantic Capitalism, and show that the word “sex” is worth $3,837 and the word “art” $410. The underlying lesson, however, is both commercial and cultural. Words have value, largely because they connect potential customers to merchants selling what they are looking for.
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